New Jo Malone London Girl, Karen Elson

Known for her individual style, creative spirit and beautiful manners, internationally renowned British fashion model and singer/songwriter, Karen Elson is the new Jo Malone London Girl. British born and bred, Karen lives between Nashville and New York. She embodies the brand’s spirit of generosity, quirk, elegance and originality.

Karen Elson, the new Jo Molone London Girl

"I’ve known Karen for ages, and I simply adore her" says the inaugural Jo Malone London Girl, Poppy Delevingne. "She’s a sensation and fantastically creative, I can’t think of anyone I’d rather pal around with!"

Karen will be working closely with Poppy to bring the brand’s quintessentially British spirit to life and to share it with their many friends across the globe. To begin with, Karen will host a series of parties around the country; from cosy to grand.

"I’ve been a fan of Jo Malone London for well over a decade, and truly love all the fragrances. Wild Bluebell is a longtime favourite of mine, as it takes me back to my English childhood, and Red Roses is one of those classic scents that, wherever I am in the world, makes me feel instantly at home. I honestly jumped at the chance to work with Jo Malone London, as I am already so in love with the brand, and an admitted scent hoarder!"

"Karen’s distinctive style, together with her undeniable warmth and charm, make her a perfect Jo Malone London Girl. A classic English rose, and long-time Jo Malone London aficionado, Karen feels like a natural addition to our family. Through her exquisite taste, infectious personality and true generosity of spirit, she embodies the sense of hospitality and celebration that is in our DNA," says Global Brand President, Jean-Guillaume Trottier.