Jo Malone London celebrates British style with unexpected fragrances and the elegant art of gift giving. Acquired by the Estée Lauder Companies, inc. in 1999, today the brand is available in 41 countries worldwide and continues to inspire a loyal following.

Jo Malone London

Jo Malone London celebrates British style with unexpected fragrances and the elegant art of gift giving. Acquired by the Estée Lauder Companies...

<p>The natural beauty of the British Isles is explored in five limited-edition scents. From crystal-clear shallows and bracing waves to hidden forest streams and city lidos, each fragrance captures a unique aquatic experience. &lsquo;Wild swimming has a truly universal appeal, and, particularly in our current times, offers just about everyone an accessible experience of freedom in nature. That&rsquo;s something we were all inspired by and tried to celebrate in this collection.&rsquo; C&eacute;line Roux, Global Head of Fragrance.</p>

<p>Press release and visuals attached.&nbsp;</p>

English

English (Global)

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Jo Malone London: new Brit Collection

Launch: May 2022

The natural beauty of the British Isles is explored in five limited-edition scents. From crystal-clear shallows and bracing waves to hidden forest streams and city lidos, each fragrance captures a unique aquatic experience. ‘Wild swimming has a truly universal appeal, and, particularly in our current times, offers just about everyone an accessible experience of freedom in nature. That’s something we were all inspired by and tried to celebrate in this collection.’ Céline Roux, Global Head of Fragrance.

Jo Malone London: new Brit Collection

22A03_Brit-Wild-Swimming_PR_Press-Release_BELUX.pdf

PDF - 3.5 Mb

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