Jo Malone London introduces Tom Hardy as ambassador for Cypress & Grapevine
Tom Hardy for Jo Malone London
Tom Hardy is known for his prolific performances on stage and screen. As a bold creator of character, Tom is perfectly placed to helm Jo Malone London’s global campaign for Cypress & Grapevine Cologne Intense.
The Campaign
For the one who savours surprise. The exceptional and the contradictory. Chance encounters, mysterious coincidences and unforeseen change. It’s all welcome. Because it all belongs.
The Scent
Cypress & Grapevine Cologne Intense is refined, distinctive and bold. The aromatic notes of cypress trees unite with the warmth of grapevine and the sensuality of amber. A fresh and woody scent that leaves a lasting impression.
Top: Cypress
Heart: Grapevine
Base: Amber
‘It has been a privilege and great joy to collaborate with Jo Malone London on this campaign. What started as a shared connection and passion over similar philanthropic pursuits has since evolved into a wonderfully rewarding creative partnership, rooted in a shared commitment to making a long-term positive impact. It was a wonderful experience to work alongside such a brilliant team, helping to create a film that not only challenged us to visualise fragrance in new ways but was also evocative of the London we love – a city that embodies the exceptional and the contradictory in all its brilliance.’
Tom Hardy
‘Tom is undeniably a huge talent. He is intelligent, compassionate, generous and thoughtful. But it was his willingness to be involved beyond being just a face of a campaign that really struck us. This is a true partnership that celebrates both the roots of Jo Malone London and Tom’s hometown. We have come together as creatives to challenge the perception of fragrance advertising, alongside having a real affinity with our shared values of mental health, continuing to spotlight the importance of taking the conversation further. It is a true privilege to have Tom as part of the Jo Malone London family.’
Jo Dancey, Senior Vice President/Global General Manager Jo Malone London
The Collection
Cypress & Grapevine Cologne Intense 50ml €132
Cypress & Grapevine Cologne Intense 100ml €188
Now available at jomalone.eu and in Jo Malone London stores.
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For further press information, please contact mwauters@be.clinique.com
Download the press release
24B10_Male_Ambassador_Digital-Mailer-Press-Mailer-B_MV_V1_BE.pdf
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Download the visuals:
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