Jo Malone London introduces Blossoms 2021
Launch Date: March 2021

Daydream in colour with Jo Malone London. Bask in spring sunshine on
exotic shores, swept up in waves of uplifting scent and the soft flutter of petals.
Discover a colourful Blossoms collection, available in a new bottle design.
Two brand-new fragrances celebrate the beauty of the hibiscus flower:
Yellow Hibiscus, a beaming and juicy light floral and Red Hibiscus,
a vivid solar floral and the fragrance house’s first Blossom Cologne Intense.
These two new fragrances are joined by returning Frangipani Flower, a radiant
floral and Nashi Blossom, a playful light floral. Jo Malone London’s fruity signature
fragrance of Nectarine Blossom & Honey is introduced in a limited-edition
Body Mist, created with a blend of caring ingredients and natural origin glycerine
to condition and scent the skin.
A special-edition Diffuser in tempting Silk Blossom completes the collection to
create a joyful mood in any room.
Please find attached the press release, the campaign visuals and packshot.
Launch : March 2021