Jo Malone London introduces Blossoms 2021

Launch Date: March 2021

Daydream in colour with Jo Malone London. Bask in spring sunshine on
exotic shores, swept up in waves of uplifting scent and the soft flutter of petals.
Discover a colourful Blossoms collection, available in a new bottle design.

Two brand-new fragrances celebrate the beauty of the hibiscus flower:
Yellow Hibiscus, a beaming and juicy light floral and Red Hibiscus,
a vivid solar floral and the fragrance house’s first Blossom Cologne Intense.
These two new fragrances are joined by returning Frangipani Flower, a radiant
floral and Nashi Blossom, a playful light floral. Jo Malone London’s fruity signature
fragrance of Nectarine Blossom & Honey is introduced in a limited-edition
Body Mist, created with a blend of caring ingredients and natural origin glycerine
to condition and scent the skin.
A special-edition Diffuser in tempting Silk Blossom completes the collection to
create a joyful mood in any room.

Please find attached the press release, the campaign visuals and packshot.

Launch : March 2021 

21A04_Blossoms_PR_Press-Release_Campaign_BE.pdf

PDF - 5.3 Mb

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About Jo Malone London

Jo Malone London celebrates British style with unexpected fragrances and the elegant art of gift giving. Acquired by the Estée Lauder Companies, inc. in 1999, today the brand is available in 41 countries worldwide and continues to inspire a loyal following.